CIP – Paper to Paddle – Generating A Sponsor For The Auction

Creative Industry Practice

sponsor

Following on from last post about the ping pong auction: I have been in touch with a few breweries which I know of that are always keen to sponsor events. Hopefully I’ll hear back from all of them soon and one of them will quench our mighty thirst!

CIP – Hosting Ping Pong Bat Gallery/Auction

Creative Industry Practice, Projects

On Friday 13th November (Year 2 / Level 5: Visual Communications CIP) will be hosting our own event, this will be a live auction in aid of BBC Children in need, in association with Fivefootsix’s The Art of Ping Pong, to take place at Commercial Road on the ground gallery space/café area. We have been split into groups, in those groups we have to curate a gallery/auction space for our ping pong bat designs. As a group we have to consider every aspect of the event from brand, marketing campaign, design aesthetic, curation, sponsorship. As a group we each pitched our initial ideas to the other groups and received some feedback and direction from our tutors.

Brand Flip – Development

Empathy & Enterprise, Projects

branflip workings

I have chosen this piece of text to work from for my Brand Flip project.

“The new model of brand is similar but with one important difference: the order of events. Instead of creating the brand first, the company creates customers (through products and social media), then the customers create the brand (through purchses and advocacy), and the brand sustains the company (through customer loyality).”