We were told to meet at 2.30pm: Outside Central House, facing the Whitechapel Art Gallery. The CCS class went on a walk around Whitechapel,Spitalfields and down Brick Lane with my CCS class yesterday. We we’re delving into the history of the area.
I started a new brief today Breakfast Unscrambled. This project will take up 3 weeks of taught studio time and will involve researching a broad category of products and services related to breakfast and identifying an opportunity for my own exciting new brand innovation.
On Friday 13th November (Year 2 / Level 5: Visual Communications CIP) will be hosting our own event, this will be a live auction in aid of BBC Children in need, in association with Fivefootsix’s The Art of Ping Pong, to take place at Commercial Road on the ground gallery space/café area. We have been split into groups, in those groups we have to curate a gallery/auction space for our ping pong bat designs. As a group we have to consider every aspect of the event from brand, marketing campaign, design aesthetic, curation, sponsorship. As a group we each pitched our initial ideas to the other groups and received some feedback and direction from our tutors.
This morning we went through everybody’s work in a group, to explain what we have created and to receive some of that all important feedback.
Here’s the video for the Look Mum No Hands! brief.
I have chosen this piece of text to work from for my Brand Flip project.
“The new model of brand is similar but with one important difference: the order of events. Instead of creating the brand first, the company creates customers (through products and social media), then the customers create the brand (through purchses and advocacy), and the brand sustains the company (through customer loyality).”