Brand Flip – Experimentation

Empathy & Enterprise, Projects

Screen Shot 2015-10-20 at 3.32.11 PMI have been reading Brand Flip and have been making some decisions on which part of text to use for my poster. I was also curious so I had a look online at the other books by Marty Neumeier on branding.Screen Shot 2015-10-20 at 3.30.36 PM

I have taken this section of his book and came up with some quick ideas on how I could illustrate that piece of text.

‘Power has shifted from companies to customers’





Screen Shot 2015-10-20 at 3.28.08 PM


In InDesign I experimented with some ways to show the ‘power‘ ‘shifting‘ to the ‘customers‘. This was a quick and useful exercise to get me thinking about bigger better designs.



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