I have been reading Brand Flip and have been making some decisions on which part of text to use for my poster. I was also curious so I had a look online at the other books by Marty Neumeier on branding.
I have taken this section of his book and came up with some quick ideas on how I could illustrate that piece of text.
‘Power has shifted from companies to customers’
In InDesign I experimented with some ways to show the ‘power‘ ‘shifting‘ to the ‘customers‘. This was a quick and useful exercise to get me thinking about bigger better designs.