CIP – Creating Identity For Ping Pong Auction/Exhibiton

Creative Industry Practice, Projects

LONDON MET PINGPONG
As a group we generated some ideas for names, we came to a decision; London Metro-pingpong-tan Auction. A cameo of the real London Metropolitan University logo, I’m sure London Met won’t mind…

ping pongsketches23

 

We started out by sketching some really rough ideas, just so we could visualise and see what was going to work. After several bad ideas we homed in on one in particular (the one seen above).

 

 

LONDON MET PINGPONGWe had to do our research to find the exact typeface used in the LMU design. It’s a typeface called Gotham. However this wasn’t an available font on the uni computers (and it wouldn’t let us download it). After meeting with my group in the library today, when I got home I downloaded Gotham and started to compose the design.

 

We thought this was a good place to start, hoping that the rest (flyer/poster designs) would follow naturally. To a degree we were correct, we could now say ‘well on the poster we will have this logo either top or bottom’ for example, and we worked from there.

pingpongflyer,poster

 

 

We are currently experimenting with some designs for flyers/posters. This is one concept we like, we are also going to see how it will look with several ping pong bat designs all overlapped for a background.

 

 

 

situation photo1

 

This is how the design would look in situ.

 

 

 

We have also been working on a power point presentation to, that we will present to Fivefootsix on Wednesday. In this presentation we have covered how the logo/flyer/poster works, how we will raise awareness of the auction/exhibition, what funding will we be able to receive, who can we get to promote us, the curation of the whole auction/exhibition and more.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s