I have been experimenting with different possible compositions for my Crunch O’clock brand. I will be aiming to create a premium brand product. By choosing to use a brown, card, wooden looking back ground I am echoing the qualities that make up the coffee. I think a block blond text works best to create a strong masculine statement. Because I have come to realise that my brand is quite masculine.
Will this work as a bag? a box? All things I need to be thinking about.
I have been unable to get into the letter press room this week at uni. This idea has been floating around in my head and beginning to annoy me because I needed to see the idea instead of thinking about it.
Whilst this design is only a basis from which a more considered design will follow. I now need to start thinking how to incorporating my brand values more.
Whilst researching other brands I found that dorset cereals fits in with something I would like to use in my packaging design.
To fully understand what works and just as importantly what doesn’t work, I have done an audit of various cereal brands that are out there. Creating this board really brings to light how much the colours yellow and blue are used in colouring cereal brands. The colours I am choosing to associate with my brand, only seem to appear when something is wholegrain or chocolate flavoured. I am confident about not using some kind of hideous yellow or blue box for my brand, in doing so my brand will become more of a premium brand.
On Tuesday I was working towards a logo for my brand. I have chosen to develop this design further. Because I think there is a repeating image throughout my research, the circle. The circle resembles a clock, cereal bowl, spoon.
I have tweaked my concept board slightly. Instead of calling my brand unique, I have been more specific and gone with the word eccentric (unconventional, unusual or surprising). Also I have removed Weetabix and Cheerios as my affinity brands and gone with brands called SUPER and Hummingbird, which my brand has much more in common with.
After talking with Emily I have narrowed my brand name down to Crunch O’clock. I have been experimenting with type and layout to visualise my ideas.
I have been pulling some images together over the past week to develop my concept board. In my concept board I have a portrait of my target customer. It’s a person in a rush, checking their watch, struggling to get ready, whilst trying to eat. My target customer is somebody who is always against the clock who doesn’t have time to do multiple things in the morning.
I have been working towards picking a name for my coffee cereal brand. It’s proven to be a bit annoying. On Friday I had a morning sessions with Adrian where we focused on developing our brand names.