Breakfast Unscrambled – Naming (again)

Empathy & Enterprise, Projects


After talking with Emily I have narrowed my brand name down to Crunch O’clock. I have been experimenting with type and layout to visualise my ideas. TYPOGR NAMESTYPOG NAMES

I think I’m going to commit to this name. It references time, texture, whilst sounding like a cereal brand. If I do commit to Crunch O’clock, I will have to think about staying away from conventional brand, who would probably have the word crunch actually crumbling away. I want to try and be polar opposites to those kinds of designs.


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