I have been unable to get into the letter press room this week at uni. This idea has been floating around in my head and beginning to annoy me because I needed to see the idea instead of thinking about it. I have created a letter press texture using Photoshop, on brown paper similar to what I will be experimenting with. Subtly using a reversed letter R in crunch which at first glance goes unnoticed. Also I have used a serif apostrophe in contrast to my sans serif typeface. I am experimenting with this to demonstrate the eccentric side of my brand.