Today I assembled my 3D display, and I’m happy with how it looks. I was going to have the pole a lot longer, but when I began piecing everything together the shorter version made more sense.
I have been working on a few ideas on how to really bring the eccentric side of my brand to life in the 3D display.
In today’s lecture we deconstructed this advert for Wonderbra. At first we see a typical advert for underwear, a half naked blonde attractive woman. It’s made up of all the components, image, text, logo.
Today I finally got into the letter press room to print Crunch O’clock. I couldn’t get a consistent print, on one the R didn’t print and then another the C didn’t work. It’s ok though, because I will need to scan them into Photoshop, there I can piece together the ones I think are best.
WAKE UP! ITS TIME
These are some titles I’m thinking about displaying along with my bowler hat cereal bowl display. Phrases that are associated with my brand whilst not describing anything in too much detail. Letter press is a good choice because again it creates that one off style of brand I am trying to communicate. Letter press is very blocky which mirrors the macho side of the brand.
For my display I’m thinking about having a cereal bowl, but the cereal bowl will be a bowler hat. It’s just normal enough to work but also completely eccentric. I will make some prop Crunch O’clock cereal and fill the upside down hat. To really get the caffeine side of my product across, I want to have little coffee beans bursting out from the hat. Maybe the hat will be on top of a podium.
This image might not resemble the items I want to show for my brand theatre, however the ways in which the items are being presented are quite something. Using rope with knots on display creates a nice touch that gives the display a macho look.
This project is about bringing my brand values from Breakfast Unscrambled to life in a 3D display or saleable item. I have chosen to create a 3D display because I have been coming up with some ideas that should tie in quite well with my brand values.