I have added a few images which represent my target customer, younger generation, students etc. I also need to think of some more messages to add to the board.
Another adjustment to my concept board, I have changed vision and respect to visionary and respectful, so now they’re adjectives just so they work better as a set.
After researching affinity brands and colour schemes for Woup and finding some really appropriate brands, I then felt the need to adjust my concept board.
I have taken each image from my GIF and dropped it in to the Duke of Uke window. I think one of the images from the GIF could be used as a window display, possibly cut from vinyl or something similar
I have taken my GIF further, I was forgetting that this project is based around the 10th anniversary for Duke of Uke. I have dropped in a 10th Anniversary image to make it known that its the anniversary.
For the Beyond Limits brief I will be focusing on my idea Interchangeable Creature Limbs. I have created a concept board so I can start to visually see how having creature limbs might actually look…
I have been pulling together images to try out a raw and natural feel for Woup. Ignoring the product itself, I have chosen brands for their aesthetic, emotion and colour. I believe Woup should be identified with beautiful raw colours, creating a feeling of honesty and purity.
Will this work for communicating the brand identity for Woup. These images are very bright and colourful, maybe I could make it work if I could use a toned down version of these.
My new brief Beyond Limits:
Is it possible to design our bodies and mind? Is it
possible that machines and new technology can replace
humans? Can we create and re-construct organs for medical
purpose? In this brief you are asked to rethink the body and
mind. What are we made of? Explore the senses, chose to
enhance them or even extend lack of senses or aid disabilities.
This is the early workings for my brand manifesto including my vision, my mission and my profile. I need to think of different options to consider…
I have been asked to decide on a general message associated with Woup, then make a gridded box. I have written in formal, informal and then a question. Then I have achieved different tones of voice by using alternative fonts.