Brand That Can – Wolff Olins – Research

Empathy & Enterprise, Projects

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I am researching a social cause: Impossible and now, how leaders are creating the uncorporation. 

Employees today are uncorporate individualists. For a CEO, this makes life almost impossible. How do you make an uncorporate culture, yet still meet corporate targets? How do you liberate people, without unleashing chaos? How do you give people a purpose, without imposing an ideology? How do you lead, when everyone’s their own leader? And how do you do it all fast? In this report, we’ll show how leaders are beginning to create the uncorporation.”

This social cause is aimed at helping CEO’s of companies lead a better workforce. I think the design of the webpage is very easy to navigate (scroll up and down). And the information is split into chapters which lets me scan through to the part I want to read. Lots to think about in terms of design.


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