Brand That Can – Social Cause – Research

Empathy & Enterprise, Projects

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“People don’t give me money because they just think I’ll spend it on crack and cider.”

We all walk past some of London’s 7,581 rough sleepers every day and often feel helpless to help. Even local councils reinforce that “giving to rough sleepers contributes to their early death” (Chelsea & Kensington Borough, 2015). We knew there must be a better way. Welcome to CRACK + CIDER: The world’s first shop for the homeless.

What is it?

CRACK + CIDER is a store where customers can buy useful items for London’s rough sleepers.

How does it work?

After speaking with local shelters we picked the five products you see today. You simply buy the item you want to be delivered to a rough sleeper and we’ll distribute them across the capital.

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