Brand That Can – Idea

Empathy & Enterprise, Projects

I have a few ideas for this brief, the main one I’m thinking about at the moment is: A delivery service which delivers a box of food to a customers house, then after the customers empties the box off food they’re left with an empty box, but if the customer takes the empty box to a drop off point to be used again, the box will be refilled with food and sent to somebody in need. Somebody who is less fortunate and can’t afford to feed themselves or their family.

I have been influenced by Hello Fresh with this idea.  However I would want to focus more on the giving the box to somebody less fortunate side of things. Who receives it? How? When?

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