Brand That Can – Concept Board

Empathy & Enterprise, Projects

concept board

I have struggled to get the ball rolling on this project, but after finally coming to grips with it, I have started to pull images together to create a concept board.

I need to think about:

  1. Target audience
  2. Product or Service
  3. More on affinity brands and brand values.

One thought on “Brand That Can – Concept Board

  1. You have various options for your brand positioning and personality, from ‘serious’ through to ‘natural’, or even ‘fun’. See Jamie and Jimmy’s tv programme on last night on Channel 4 about wonky veg. They used seaside-type humour picking up on the comedy potential of mis-shapen veg. Or you can go hard-hitting and political! See what you think but be sure to consider your options.


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