Brand That Can – Identifying Brand Values

Empathy & Enterprise, Projects

Brand value cards (5)

In a group of 4 we wrote down 50 relatively broad brand values (harder than it sounds). Writing down Yes, Maybe and No on sticky notes to create categories. We applied each brand value to a series of different brands, and placed it in the Yes, Maybe or No category to see if they could be associated with the brand or not.Brand value cards (4) Brand value cards (3) Brand value cards (2) Brand value cards (1)

 

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