Brand That Can – Messages and Type

Empathy & Enterprise, Projects

Typography experimentation 1

I have been asked to decide on a general message associated with Woup, then make a gridded box. I have written in formal, informal and then a question. Then I have achieved different tones of voice by using alternative fonts.

This is an experimentation to start thinking about tones of voice for the brand. What works what doesn’t work, etc.

Typography experimentation 2Typography experimentation 3

Are any of these explorations working? Are they going to work in communicating my brand identity for Woup? Further research and exploration is needed I think.



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