Brand That Can – Woup Identity

Empathy & Enterprise, Projects

afinity brands 1 afinity brands 2

I have been pulling together images to try out a raw and natural feel for Woup. Ignoring the product itself, I have chosen brands for their aesthetic, emotion and colour. I believe Woup should be identified with beautiful raw colours, creating a feeling of honesty and purity.

Will this work for communicating the brand identity for Woup. These images are very bright and colourful, maybe I could make it work if I could use a toned down version of these.



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