Brand That Can – Concept Board – Development

Empathy & Enterprise, Projects

concept board new

Another adjustment to my concept board, I have changed vision and respect to visionary and respectful, so now they’re adjectives just so they work better as a set.


One thought on “Brand That Can – Concept Board – Development

  1. Coming along!

    Only include explanations of the values if you really need to. They read as dictionary definitions rather than your own. Is ‘Determined’ maybe softer than ‘Resolute’? Could ‘Imaginative’ be more helpful than ‘Visionary’? You also need an image of your target customer: family? student? what newspaper would they read, are they conservative or creative?

    Now think more about your concept board as a graphical layout. Consider some larger and some smaller images. Try out different type. Were there any nice messages you came up with in the message exercise that you could include too?


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