Brand That Can – Message and Type – Experimentation

Empathy & Enterprise, Projects

EXPERIMENT TYPE

I have been exploring more typefaces today. After seeing what works by creating an organic and natural feel (just like KG Somebody and Noteworthy), whilst also seeing what doesn’t work by being to blocky or overly fancy (just like Zapfino).

After realising that I obviously need to create a natural feel to coincide with Woups natural brand, I started to research natural typefaces, here are some that I have found so far. I like how simple the typefaces are whilst creating an organic, natural and almost hand drawn look.

TYPE EXPERIMENTS

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