Brand That Can – Visual Language With Ricardo – Morning Session

Empathy & Enterprise, Projects


This morning started off with some games about colours and typogrpahy on and After, we were split into twos and me and Luke were given a sheet of ideograms and we had to decode the sheet to create a sentence. 

The image above is our first try at the sentence and we thought it read as

‘ Call me –

I’d love to – drink and eat – tonight – at (somewhere)

Watch tv – first?

speak – soon – kiss kiss.’

However, we were wrong.


In fact, the correct sentence read as

‘Love to – watch tv – tonight

call – me – at HOME

drink and food – first?

speak – soon

kiss – kiss’

We didn’t decode the ideogram that represented HOME.

An intercative little task to get us thinking about ideograms and how they can be used.


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