Brand That Can – Woup Brand Book – Binding

Empathy & Enterprise, Projects

I have decided to bind my own book, when I come to create my brand book. I have seen this type of binding called naked bound or Japanese style bound. The effect leaves the threaded bound of the book on display. I think this reflects WOUP as a company, representing an honest nothing to hide effect. Also it creates a rustic look which I associate with vegetables.

Binding my own book gives me complete control of how the book will look. I have different papers I want to incorporate within the book binding the book myself allows me to experiment widely.

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