I have decided to bind my own book, when I come to create my brand book. I have seen this type of binding called naked bound or Japanese style bound. The effect leaves the threaded bound of the book on display. I think this reflects WOUP as a company, representing an honest nothing to hide effect. Also it creates a rustic look which I associate with vegetables.
Binding my own book gives me complete control of how the book will look. I have different papers I want to incorporate within the book binding the book myself allows me to experiment widely.