I am currently experimenting with tag lines for BKIND. It’s proving difficult to try and communicate the right message. Do I mirror the brand name BKIND – Be Beautiful, or do I want to send a different message.
Today I visited the Museum of Brands which was truly a spectacle to behold.
‘Imagine walking through galleries full to the brim with oddities and wonders alike, where every corner you turn leads you into a different decade. You’ll see Rimmel cosmetics from the 1890s, First World War Oxo Cubes, Mars Bars, Rolos and KitKats from the 1930s, a 1970s Chopper Bike and around 12,000 other items that will open your eyes to the way we lived and shopped.’
I had an interesting and informative talk at the research and advisory firm Stylus. ‘STYLUS IS AN ESSENTIAL RESOURCE FOR PROFESSIONALS IN INNOVATION, STRATEGY AND MARKETING ROLES.’
As part of building a strong knowledge about the brand I’m working on, I am to start making notes and draft these based on what I heard from the client, and what I think the overarching purpose of the brand could be.
Recently I went to visit a working studio where Lewis Heriz worked. Lewis studied English but some how ended up becoming a graphic designer and illustrator.