Today I have been observing colour palettes that brands have used. I have picked out 3 colours from 8 images and then given a brief description about what I think about the colours.
I found with a lot of pharmaceutical brands that they quite commonly opt for the toned down greys, greens and blues.
The 4 above are quite similar, lots of natural, flowery, pastel colours. They create a calming feeling, I start thinking about perfume when I see colours like lavender.
This exercise has helped me understand how colours work together, or even the ways colours don’t work together. A strong combination of colours will be a good starting point towards creating a mood that I will want people to associate with my branding.