I am working towards refining my concept board. I have brought in a more accurate description of my target audience (bottom right). I have also included my brand name which is BKIND, and I have started to develop how my name will look.
One thing Tom said if I was going to take the pharmaceutical look, that I must try and make it original. Tom gave us some examples of other work he likes (image below).
I am thinking can I incorporate a pattern design, tone down the psychedelic look, and bring a much more minimal abstract design into the branding?
An example I am intrigued by (below) is both abstract and minimal. Can I pick out an area and bring this into the branding some how?