We recently had a Hothouse talk from graphic designer Abram Games’ daughter. Abrams Games was a visionary in the 1930’s using his hard to master technique the air brush.
Abrams created lots of posters for many different things. One that I thought was really cleaver was the Air Mail poster (above). Using the top of the unfolded envelope as an A and the bottom of the envelope as an M. I thought that was so simple but held a strong image.
Letter she went on to say exactly that
“Maximum meaning, minimum means”
Which I thought was quite a beautiful was of saying less is more.