Hot House – Abram Games

Hothouse Talks

img_4269

We recently had a Hothouse talk from graphic designer Abram Games’ daughter. Abrams Games was a visionary in the 1930’s using his hard to master technique the air brush.

“Difficult to use, but my dad was a wizard at it”img_4274 img_4276 img_4271

Abrams created lots of posters for many different things. One that I thought was really cleaver was the Air Mail poster (above). Using the top of the unfolded envelope as an A and the bottom of the envelope as an M. I thought that was so simple but held a strong image.

Letter she went on to say exactly that

“Maximum meaning, minimum means”

Which I thought was quite a beautiful was of saying less is more.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s