Hot House – Abram Games

Hothouse Talks


We recently had a Hothouse talk from graphic designer Abram Games’ daughter. Abrams Games was a visionary in the 1930’s using his hard to master technique the air brush.

“Difficult to use, but my dad was a wizard at it”img_4274 img_4276 img_4271

Abrams created lots of posters for many different things. One that I thought was really cleaver was the Air Mail poster (above). Using the top of the unfolded envelope as an A and the bottom of the envelope as an M. I thought that was so simple but held a strong image.

Letter she went on to say exactly that

“Maximum meaning, minimum means”

Which I thought was quite a beautiful was of saying less is more.



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