By combining a range of elements that Tom has shown interest in (psychedelic and pharmaceutical) I am working towards a design which will be minimal and pharmaceutical but at the same time be completely original.
The idea is to create a minimal design to capture that pharmaceutical look, but with the ink splat it brings in an abstract element which makes the design look very unique. It sits in both worlds – pharmaceutical and psychedelic.
Above was my second design before I experimented with colour. Without the ink splat this design is like a lot of brands that are doing the pharmaceutical aesthetic at the minute.
I started working with a black and gold palette because Tom showed a great interest in the two colours.
I wanted to really bring this brand into the wold of the premium so I started to think about gold leaf embossment.
I created a mock up of how a gold leaf emboss might look (above).
At around this point my girlfriend told me it looks a little like Breaking Bad. As soon as she said it, I completely agreed with her.
So I’m dropping the colour for now and its back to the drawing board.