Today I visited the Museum of Brands which was truly a spectacle to behold.
‘Imagine walking through galleries full to the brim with oddities and wonders alike, where every corner you turn leads you into a different decade. You’ll see Rimmel cosmetics from the 1890s, First World War Oxo Cubes, Mars Bars, Rolos and KitKats from the 1930s, a 1970s Chopper Bike and around 12,000 other items that will open your eyes to the way we lived and shopped.’
Talk about your eccentricity in a brand!
The museum worked as a corridor like route, with glass on either side of me. Behind the glass was packed anywhere that would fit them, brands, brands from floor to ceiling. Cigarettes, cleaning, gaming, cosmetic brands you name it, it was there. The corridor followed a chronological order through time starting around the 1900s to modern day.
We were examining colour, image and typography. Finding brands that had a perfect balance of all three and why?
It was interesting to see the branding change as time went on. All the brands seemed to change simultaneously and not even just that, their styles seemed to change, whilst remaining all together quite similar.
This picture brought back some memories for me, into the 1990s now, good times past with these guys. Bath soap for kids, designed so you don’t throw away the empty bottle you keep it to carry on the hours of play. Making getting clean a fun experience for kids instead of a chore.
It was quite surreal to see all those brands grouped together like that. After the timeline, there was a room with some examples of packaging, showing the first packaging the brand used, then in a line ,one by one, each time the packaging changed up to the present day. I saw one example in particular of a cleaning product, go from green tin to blue plastic, quite a stark difference from now and then, but seeing the change overtime it was quite a norma process. Its sad to say that a lot of todays packaging is pretty boring and unimaginative compared to the heritage/illustrative packaging they used to come up with.