I am currently experimenting with tag lines for BKIND. It’s proving difficult to try and communicate the right message. Do I mirror the brand name BKIND – Be Beautiful, or do I want to send a different message.
What I like about BKIND – Be Beautiful, is that beauty can be a physical thing, however be beautiful also means as a person, the acts we do and how kind we are.
The human touch is another one of my favourites, again pushing the human kindness element further.
What I am also trying to figure out is wether to use all caps, a capital letter at the beginning of the sentence or to include a full stop? I will begin research to see what similar brands have chosen to do.