Todays task was to develop a chosen brand name into a logo, label and shop display. Working in actual size, small for product label and large for shop display poster.
The three images above are 10cm x 4cm. I am developing a scale label mock up. Putting my design onto a label has brought to focus a few things. How the ink splat doesn’t look great contained in a box. Its this fluid, abstract design thats being limited. So I am unleashing the ink out of the box and incorporating it more into the design.
Next I began work on some shop displays. This is where I started to realise that I need to incorporate the ink splat a lot more. Now I am starting to see possible packaging, posters and campaign designs.
This task has really made me rethink where I want this design to go. I have achieved and gained a lot today, breaking down the boundaries that I was putting myself in. I feel that I have a lot more to experiment with now and the designs are looking unique.