I am currently working on my Vision/Mission/Profile message. I am trying to capture the essence of the brand and the message I want to send.
At BKIND we understand everybody works hard. We’re all about giving our bodies a break and the respect they deserve. We are ambitious about achieving this whilst always respecting the environments we source our ingredients from. We are determined to produce refreshing, nourishing and all natural products.
I find it slightly hard to not start reeling off facts or boring cheesy messages. I seem to always start to make impersonal statements. I have tried to make this quite conversational and friendly.