Today our studio visited and had a presentation at JKR.
“We’re an independent design agency with studios in London, New York, Singapore and Shanghai. We believe that great design helps brands grow, by abandoning the generic and relentlessly pursuing the unmistakable.”
Sean walked us through some branding JKR have done. A start up company that sell chickpea crisps, called Hippeas. The branding was really playful and fun, and you don’t see many yellow crisp packets, so it stands out quite a bit.
JKR brought Stella away from their wife beater image, by bringing the chalice glass into the brand, the image went from rough to quite heritage based.
Another great campaign they did was for Budweiser. Whilst the American election was taking place, JKR got Budweiser to change their name to America, which resulted in a spike in their sales for the first time in 20 years.
There was actually too much to document about JKR, many more brands were shown, Irn Bru, MnM’s, Courvoisier and so on.
I felt inspired by their studio, as a work force and a space. They had a full bar and huge stepped seating area to gather on and think away from the desks. They even had two studio cats.