After a talk with Ricardo yesterday he brought to my attention a couple of ways I could tweak my designs that could really help better communicate my brand message.
We spoke about diffusing the harsh ink lines, because my brand should be communicating a more natural softer tone. Ricardo gave me a book to look through which had some great examples on diffusing and toning down compositions.
I am starting to diffuse and adjust my designs. I have also change B KIND to bkind which has again helped to tone down my design. By brining the b and the kind together its helped me balance the tag line underneath more comfortably.
It’s so importation to always be showing your ideas, because other people input is valuable if I want to achieve a much more considered design. I will continue to experiment with diffusing and blending my designs. I am much happier with the bkind lower case its really calmed the name down.