Aesop is a good example of a brand that does that. A completely clinical looking brand, but when they introduce a plant, it instantly becomes a much more natural looking brand. I think this is also very successful because of the dark amber colour of the containers. (just like mine)
As you can see I have got a metallic filter from a cafetiere with coffee beans spilling out, this is to show the whole natural beans, and also the filter will communicate a hands on/process look, because Tom creates the products in his home, so I think it’s good to have that hand crafted vibe.
I’m unsure whether any more props would be overkill. I would like to try possibly having a small plant growing out of one of the containers, to really communicate how natural this brand is.