I have quite a bit of development work on loose sheets of paper, I am currently pulling them all together and am going to bind them for the hand in tomorrow.
A bad habit I have when I’m doing a project is I tend to think I’ve reached a final conclusion rather early, and usually put myself in a box by restricting my outcomes. I have taken to developing some new ideas, and I am liking the outcome of some of them.
What I think is successful most here is the hand design. The tagline reads ’embrace yourself’ and that coupled with the hand creates a strong sense of the body. I think the experimentation with the red paint wasn’t successful, it reminds me of something evil, which is definitely not what I want associated with the brand.
I feel that this new development has shown me how some possible brand campaigns could work.