I have begun designing my concept board for my FMP. Event’s Untold are a company who are organising an event called Once Upon A Tea time, which is raising money and awareness for the National Literacy Trust UK, which is a charity that helps raise the literacy levels in the UK.
“One person in six in the UK lives with poor literacy. This holds them back at every stage of their life. As a child they won’t be able to succeed at school, as a young adult they will be locked out of the job market, and on becoming a parent they won’t be able to support their child’s learning.”
Event’s Untold’s target audience is women over the ages 35+.
I am currently thinking about brand values, inspiring, educational and ambitious.
What’s working so far is this dreamy/fantasy feel, which I think helps to mirror the ways in which people lose themselves in books. Possibly resulting in some kind of eclectic style?
The concept board is not finished yet, there isn’t much to it. What’s not working is the very general look of it, its restricting it, rather than letting it be something specific.