I’m still narrowing in on a design for my Once Upon logo. I have been experimenting with colour, and layout. I am finding some of my experimentations with the use of different colours quite successful. I feel that it gives a sense of substance and depth.
I have been doing some quick sketches, to see what kind of design I want to take into development for a logo. I found this way of printing out my café name, so I could sketch on and around it, quick and useful.
I have been exploring typography which has helped me narrow down to one typeface which I want to use.
After creating possible messages, I began to experiment with colour. I think the black text with the green text could be successful, the green text together , creates momentum, rick, emma, fresh. Its very 1 2 3.
I have been generating ideas focussing on how to make this project have a strong personal and human element. I have started to narrow down some ideas on what I think could be successful. I want to generate some kind of campaign, having the main focus of the campaign as the independent suppliers.
I have been experimenting in the letterpress room, to develop my typography further.
I am currently exploring typography with the name Once Upon A Tea Time. I have started to think that I would like to use a typographical logo. I am also thinking that I would possibly shorten the name to just Once Upon.
I have been narrowing down my brand concept by researching creative festivals that have a hands-on, art & crafts vibe. I have taken out some of the generic pictures which didn’t communicate much, apart from people reading.
I am developing a concept board for AmazonFresh‘s D&AD brief. I am trying to communicate, with the rounded edges of the top four images, that these kinds of fresh products will be easily available through the AmazonFresh app.
To further develop my brand I want to have some kind of identification/marker on the furniture to show where it has come from. I am currently experimenting with the idea of heat branding the logo onto each piece of furniture.