AmazonFresh is a new way to stock your cupboards with delicious groceries. It brings all the ease and reliability of Amazon.co.uk to your weekly shop, including specialities from local shops and markets, all delivered in one-hour slots, including same day.
- It’s the fast way to Britain’s best-loved • brands, plus offerings from local
independent food producers and shops
(think farmers’ market, but at the tap of your phone).
I am starting to think about ways to breath life into this project. I think the two bullet points above are most important when considering types of outcomes. How do I capture the energy and feeling “from local independent food producers and shops(think farmers’ market)“, and condense that into a website or phone app?
Here is AmazonFresh’s current promotional video.
I think what might be a lot more successful is adding more of a human touch, they’re talking about local food producers, I think it would be a good idea to really play on that, show off some of the bakers, farmers etc., people buy into that sort of artisan, locally produced food.