I have been working on my cafes concept board. I am working towards generating a warehouse/hands on/artisan/creative type of feeling.
I have also been developing my cafe’s brand values:
Resolved – firmly determined to do something.
Creative – Imagination or original ideas to create something.
Hospitable – Friendly and welcoming to visitors or guests.
Sociable – Willing to talk and engage in activities with other people.
Supportive – providing encouragement or emotional help.
I think I will change hospitable, I feel that its not very successful and that its quite generic, it’s the least you expect when going to a cafe. The others I think are working well to explain my brand.