I am developing a concept board for AmazonFresh‘s D&AD brief. I am trying to communicate, with the rounded edges of the top four images, that these kinds of fresh products will be easily available through the AmazonFresh app.
Currently I am working with the brand values:
Personable
Efficient
Compassionate
I’m finding it hard to proceed further with brand values. I’m not even sure about efficient now, it feels a bit self explanatory and expected.
However it’s still a work in progress.
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