I am currently exploring typography with the name Once Upon A Tea Time. I have started to think that I would like to use a typographical logo. I am also thinking that I would possibly shorten the name to just Once Upon.
I am enjoying the typeface LiHei, because of the clean and none striking look of it. I am unsure at the moment wether I want the full name or the shorter Once Upon. However what I think is successful is something like the image below, with a large ‘Once upon’ and then a smaller ‘a tea time…’ underneath. At the moment I don’t feel as if that works as a typographical logo, I need to refine this further.