I have been experimenting in the letterpress room, to develop my typography further.
Looking around the letterpress room there are plenty of examples of layout, typefaces, use of colour and even ways that can contribute to different meanings.
Previously I have been experimenting with a serif type face (above). However now I am starting to realise it’s not very successful at communicating my brand. It’s looking rather formal, instead of welcoming and friendly.
So baring that in mind, I am experimenting with a blocky san serif typeface.
I can understand my letter forms so much more when I’m working with letterpress, it really helps to see the layout in a much more creative way.
A stepping affect began to start forming with the layout I was using. I thought this was quite a subtle but effective layout to possibly work with. I have been exploring this further in Indesign.
I am waiting for these prints to dry and then I am going to collect the other try outs.
In a book of typography, I came across a suggestion that if I am using a bold header then a cursive font accompanies it well.
So from what I have learnt, I am now experimenting with a stepping affect. I am also seeing the different ways with how the sub text can fit with the hero text.
I am also experimenting with a cursive typeface from the suggestion in the book.
I accidentally had this tag line ‘the social workshop’ in the middle of a Indesign layout, I just thought it was so welcoming and helped communicate quite a strong message just on its own like that. I now wonder how I can incorporate this simple design into my branding.