After creating possible messages, I began to experiment with colour. I think the black text with the green text could be successful, the green text together , creates momentum, rick, emma, fresh. Its very 1 2 3.
Taking one type experiment that I think could work, I have created a poster following on from yesterdays work.
I think whats successful about this is that fact its very personal, mark and beth.
It’s creating a kind of beat: mark, beth, fresh, 1 2 3, dun dun dun, click click click; which I think mirrors the kind of clicking of a mouse whilst on a computer, which works because this is an online store. It’s speedy.
What I am struggling with at the moment is hierarchy of text. Every experiment requires a shift in position of text. I think the try outs on the right are not as successful as the middle try outs. So with that in mind I will now pursue more experimentation based on the designs in the middle.