I have been exploring typography which has helped me narrow down to one typeface which I want to use.
The one I thought was most successful was Earthman BB. The others were not as successful, some were too blocky, some too formal. Earthman BB communicated a neutral aesthetic.
So taking my chosen typeface into development I reflected on my concept board and research. To get an idea of how I wanted the design feel.
I began to sketch out some logo designs based on my research.
I wanted to communicate the vibrancy from my research, and I also noticed from my research the use of shapes, I want to channel these elements whilst designing my logo.
I think the structure of my the design is working well. I’m unsure about the colours so far, I will experiment with other colours. I think letting the descender of the letter P drop down is successful because its breaking the constraints that shapes are creating.