To go forwards I had to take a step back. The colour of my work needed to be more specific, to find an appropriate colour palette, I associated my brand with an archetype. On The Die Line’s website there was a good page giving an explanation and setting values and colours to each archetype.
“Archetypes have the ability to immediately conjure meaning because they embody a universally known set of characteristics. We all know these classic archetypes from literature and film: For example, The Hero is a courageous defender of the underdog, or the Caregiver, who is always empathetic and comforting, or The Outlaw who rebels against the status quo. Based on Carl Jung’s theory of the collective unconscious, with contributions from Margaret Mark’s and Carol Pearson’s “The Hero and the Outlaw”, we’ve adapted the twelve classic archetypes as tools in the visual process to guide strategic design choices.”
I believe my Once Upon brand mostly associates itself with the magician archetype.
The Magician archetype: they promote themselves as the gateway to transformative knowledge and experience.
I think this is the most appropriate archetype, because my brand is all about promoting literacy through an experience .
The Die Line also provided a montage of colour and image to create an all round aesthetic for each archetype.
I took this image into Adobe Colour which easily creates a colour palette.
However, I still didn’t think this communicated my brand’s values. My research was much more successful as I continued researching the magician archetype.
I created this inspirational colour board, to start to pick out colours that are repeated.
Now as I develop I will use either some, or all of these colours.
This has helped me be more specific with colour choice, because I was just experimenting randomly, and the result of that was that the work had no substance.