I have come to realise that my branding wasn’t executed successfully. It is a hard decision to scrap the work that I have done over the past month, however it needs doing. My branding was the product of not much exploration. I have taken a few steps back, to rethink how my brand can work.
Going back to some exploration into collage. I was enjoying the yellow and how the letters jump around, creating a more joyful image. I was interesting in bringing in a chess piece as an illustration to communicate the hands on part of my cafe and a way of showing social connections, just like when you play somebody in chess.
I am enjoying this as a possible path to take much more than my original route. I need to home in on a more solid design.
I am currently researching Alan Kitching, I would like to incorporate some of his style into my on going design. I want to go to the letter press room and take my new ideas with me and see what I can come up with.
I am glad I finally realised my design wasn’t working. I am already enjoying this new path, I want to incorporate colour, for some reason I always go to black.