I have been experimenting with motifs for possible logo outcomes. I have chosen to pursue a hexagon shape, to communicate a natural geometry, similar to a bee hive.
I was inspired to pursue this route after an image I came across (above). Which I thought created a minimal but natural vibe, which is the route I want to take.
I created a repetitive pattern of hexagons to generate quick fire ideas, because I sometimes feel that speedy designs take away over thinking, which can lead to happy accidents.
After I generated some quick designs (above), and saw that this could be successful, I took my time and and thought about layout much more (below).
I thought these were quite successful at communicating nature, because of its geometry and shapes, which are hand drawn, so they have an imperfect outcome. Simultaneously, they are minimal and abstract, because of the striking colour difference and bold strokes. The two elements I want to achieve: psychedelic and pharmaceutical, have become a bit of a challenge to design, because the two juxtapose each other, however taking the challenge , and sticking with it, I feel I have narrowed in on some successful designs.
After seeing black and white outcomes, I took to generating some designs using more colours, letting the psychedelic element take over more here.
I feel that the use of colour dilutes the natural concept for the brand identity, and this makes it less successful, I will take patterned elements from some of the coloured designs to create in black and white.
This exercise has been highly valuable, because I dropped my original designs and started to generate ideas moving towards a possible new outcome. This let my ideas out of the box because I had become too focused on, and closed into, my original designs.