We began pulling together different images to create a conceptboard for the theme ‘dusk’. We wanted to achieve a defused and minimal vibe whilst all the time remembering to focus on clarity. We have focussed on the colours one expects to see when dusk comes, low purples and pinks.
We began incorporating lighting into our concept. Because we think this helps communicate our theme ‘dusk’ much more, because when dusk comes the lights go on. And we felt we could achieve a defused aesthetic with the use of low lighting.