I have been reworking my brand identity for my cafe Stepping Stone. After exploring research further and letting that influence my experimenting with colour in the letterpress room, I think I have finally created a successful brand identity for Stepping Stone.
After a few days worth of trail and error, I found a technique that gave me the look I was aiming for. I think this logo design is much more successful now because it’s bright and visual which is pleasing and draws you in. I am happy that I have found a way to use typography without just using one colour, whilst also generating lots of experimentation.
I am currently working towards an infographic, I would have finished today but I left one of my prints that said ‘in every 100″ in the letterpress room, which has left me unable to finish today. However, I think the outcome is quite successful, and when I collect the last print and digitise it, I will find a layout that works well.
I began experimenting individually with each component of my infographic, not really thinking what might come of it, and each on their own create possible poster designs.