After I developed my poster designs I noticed that they resembled bookmarks, so I took that further and created bookmark mockups. I started to notice that the mock ups were actually door hanger signs, but I thought they were still successful at communicating a bookmark.
I have created some bookmarks in action, so I can visualise them with better perspective. I think when I see them placed in books, I find them more successful than when they are just sat on a surface together, when the bookmarks are away from each other, I can imagine clearly how one of the bookmarks works on its own, instead of all three together.
As I was working on this I realised I was apprehensive about splitting the three bookmarks up into separate images. I felt that way because the three together build my brand colours, purple, green and blue, and if the colours were used solitarily, I thought that it would just look like a purple bookmark and nothing to do with the brand. However, I thought about it, and realise that’s what branding is, I shouldn’t put three bookmarks together constantly, I should put out all three colours separately, and let the people interact with the bookmarks to interpret the brand however they want to.