To promote my literary festival, once upon, I have been researching other literary festival posters to better develop my own promotional poster.
When researching other literary festivals I came across Wexford Literary Festival, I admired the amount of information, which was very little, allowing the information to be succinct. The typography is large using few words, which makes it look much more considered, which I think works well because, too much information would be unpleasant to look at and to read. The design incorporates a colourful motif for a background, which may not have worked if a lot of typographic information was needed on the poster.
Florida Writers Festival’s poster embraced a vibrant pink illustration as the hero image. Again they have a minimal amount of information which really allows the design to take over. At this point I start to think how my own poster will work, using typography as a design element, and focussing on the use of my brand colours.
Edinburgh International Book Festival, created a similar overlapping of colours which my own brand uses. Their typographic symbols, colour and layout appealed to me because I thought the poster had a lot of life and movement, which was very intriguing.
Looking at these designs has made me much confident when going a head with my own poster. I want to take the best of each, and incorporate that into my own designs.