After I developed my poster designs I noticed that they resembled bookmarks, so I took that further and created bookmark mockups. I started to notice that the mock ups were actually door hanger signs, but I thought they were still successful at communicating a bookmark.
I have been researching contemporary design and branding to further my development with my John Lewis Swift project. Design studio ArthurSteenHorneAdamson (ASHA) has created the brand identity for the new non-alcoholic bar, which aims to support those recovering from addiction.
Now I have established a route to take for my brand identity, I have been producing some brand applications. On previous projects I tend to create an aesthetic and a logo, and then project those aesthetics onto objects, producing quite a weak brand identity. Now that I have realised this, I want to really develop Once Upon’s identity, with the use of colour, messaging and scene.
My first attempts at an infographic were unsuccessful, they failed to show any statistical evidence or even really any information, so by definition it wasn’t an infographic. I have narrowed into a design aesthetic using colour and letterpress. I have been researching Alan Kitching, and have come across some inspirational pieces to influence my infographic (images above), which I find inspiring because of the use of different colours and dynamic layout.