I have been working on finalising my brand identity for my FMP. I have been focussing on incorporating a motif and design, rather than just having a blank colour, which previously just looked undeveloped and unfinished.
I have been working towards an updated version of my explainer video for Stepping Stone. After I changed my brand identity, which was black, brown, dull and miserable; now I have breathed life into the branding with the use of colour and lighter tones.
I am currently generating research to inspire me to develop a yet unknown outcome. I am enjoying what I’m finding, and keep finding new ideas that open up a whole new route I could possibly take, which feels good. I always work with a strong idea of what I’m working towards, but this time I’m researching and developing new ideas without really knowing where It’s taking my project.
This Tuesday I attended the second of a two day block of creative industry talks called Making a Living Week. Making a Living Week, had professionals talking about their experiences in the business and life, with useful tips and advice from their own success.
This Monday I attended the first of a two day block of creative industry talks called Making a Living Week. Making a Living Week, had professionals talking about their experiences in the business and life, with useful tips and advice from their own success.
One brand Tom told me to look at was Aesop. This gives me a starting point where to direct my research. I get a clinical feel from this branding due to the simplistic layout and black text on white background, its very information orientated. Including the leaf in the water and put into situ in the bathroom, it all really tones down the clinical feel making it appear much more friendly, honest and inviting.
London Metropolitan University visual communication students are hard at work using the huge variety of facilities: letterpress, screenprinting, library, riso printer and many many more.
The students set up their own exhibitions and they are involved in everything – setting up the space and producing the work.
Come find out more at http://www.thecass.com